Elaborate.
check this out (page 2 specifically) http://thephoenix.com/BLOGS/blogs/converged/CE%20Doritos%20Proposal.pdf
what i think it will be is you will put your barcode or whatever is on these dorito bags up to your webcam and you might get something like this >http://www.youtube.com/watch?v=00FGtH5nkxM
but instead it will look like the band is playing in your room (when you look at your computer screen)
thats just my guess right now, I think augmented reality can work in various ways